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In this collection, faux-fur trims swirl like freshly fallen snowflakes, while crystal-studded embroidery and shimmering accessories capture the fantastic geometry of frost-laced branches and frozen lakes. Each exquisite detail is painstakingly handcrafted by InClover’s talented seamstresses—true winter artisans in their own right.
The fabric choices are poetic too: sequined earthen browns evoke rain-soaked soil peeking through melting drifts; smoky gray sequins layered under cloudy tulle conjure the hush of a fog-bound lake; and soft blush pink hints at the mystical twilight sky just before dawn’s first snowfall. Gaziza’s favorite material, lace, takes center stage—woven with beads and glass pearls that sparkle like crystalline hoarfrost.And let’s not forget the pièce de résistance: a bride’s crown of handcrafted “ice icicles” so lifelike that even the Snow Queen herself would nod in regal approval.
Slip into an Ice Queen design, and you’re swept away to a magical winter’s eve—where every InClover wearer becomes royalty in her own fairy tale.
The collection explores harmony between national roots and the needs of a modern woman who honors the past, while valuing herself. The name TAMYR translates from Kazakh as “root.” It symbolizes a profound connection to cultural heritage, respect for traditions, and their harmonious reinterpretation in fashion. The collection draws parallels between Kazakh artisanal traditions and contemporary trends. Inspiration from Kazakhstan’s rich cultural legacy is evident in its unique textural aesthetics and intricate handcraftsmanship.
TAMYR is not only a tribute to the elders, but inspired by the younger generation, who found a unique Kazakh cultural style in a contemporary context. This concept is expressed through the combination of sophisticated modern tailoring with ethnic nuances, reflected in the collection’s textures, colors, and celebratory spirit, reminiscent of “toi” (Kazakh festivities).
The designer Gaziza Shabdarbayeva envisions the brand’s mission as a harmonious fusion of past and present.
“Modern Muses” draws its essence from women who have defied conventions to redefine their eras. Figures such as Simone Veil, Gisèle Halimi, Angela Davis, Fatima Mernissi, Zaha Hadid, Maya Angelou, Maria Callas, Michele Fitoussi, Virginie Despentes, Marguerite Yourcenar, Oum Kalthoum, Colette… All embody a legacy that transcends ages. Through their strength, creativity, and resilience, they light a path of transformation and freedom. These women, bearers of innovative ideas, are timeless beacons, inspiring generations to reinvent themselves.
