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The collection explores harmony between national roots and the needs of a modern woman who honors the past, while valuing herself. The name TAMYR translates from Kazakh as “root.” It symbolizes a profound connection to cultural heritage, respect for traditions, and their harmonious reinterpretation in fashion. The collection draws parallels between Kazakh artisanal traditions and contemporary trends. Inspiration from Kazakhstan’s rich cultural legacy is evident in its unique textural aesthetics and intricate handcraftsmanship.
TAMYR is not only a tribute to the elders, but inspired by the younger generation, who found a unique Kazakh cultural style in a contemporary context. This concept is expressed through the combination of sophisticated modern tailoring with ethnic nuances, reflected in the collection’s textures, colors, and celebratory spirit, reminiscent of “toi” (Kazakh festivities).
The designer Gaziza Shabdarbayeva envisions the brand’s mission as a harmonious fusion of past and present.
“Modern Muses” draws its essence from women who have defied conventions to redefine their eras. Figures such as Simone Veil, Gisèle Halimi, Angela Davis, Fatima Mernissi, Zaha Hadid, Maya Angelou, Maria Callas, Michele Fitoussi, Virginie Despentes, Marguerite Yourcenar, Oum Kalthoum, Colette… All embody a legacy that transcends ages. Through their strength, creativity, and resilience, they light a path of transformation and freedom. These women, bearers of innovative ideas, are timeless beacons, inspiring generations to reinvent themselves.
