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It was about the crisp clean hue of white silhouettes featuring angled hems and cutouts at the Jay Godfrey's Spring 2016 Collection presentation. Somehow he managed to feature white clothes, with white accessories and a white backdrop without washing out the view of the clothes and making the simple collection look fresh and new. These sleek looks are perfect for next year's spring and summer season to look effortless chic any day of the week.

More about the collection:
Jay Godfrey's Spring 2016 is inspired by the work of the late interior designer and architect David Collins. Godfrey's collection specifically pays tribute to London-based Collins' use of simplicity, architectural lines, and text to create sensual environments that are simultaneously Contemporary and established. While Godfrey, who also works in the interiors milieu, was working on designing a hotel project in Seoul, Korea, he often looked to Collins' recently released coffee table book, ABCDCS that memorialized the late designer's work in hotels, restaurants, bars, and private residences. Godfrey was struck by Collins' use of different shades of white, ivory, alabaster and cream and has created a Spring 2016 show as homage to his work.

All images by Dan Lecca Photography





DESIGUAL never disappoints showing offs its fun, flirty and funky attire down the catwalk each season. There's something for every girl in the collection from pieces to dress up or be dressed down and from bright to neutrals. The new fun flair to the runway experience was the "head gear" like the mohawks and turban hats that were embellished. DESIGUAL prides themselves as being 'designed for many types of women with their lust for life, eye for beauty, and passion for self-expression' and I couldn't agree more.

More about the collection:

The brand collaborated with stylist Misha Janette, who used her eclectic style to showcase the daring, fearless, and irreverent woman according to DESIGUAL. Lauro Samblas’, an artist from Barcelona, used colorful pop-inspired collages tapping into his boundless creative freedom to create the backdrop for the collection.

Cosmopolitan and cool, the collection featured layered looks, unusual combinations and left an urban, sophisticated and bold mark: Shirts worn as skirts, hand painted brush stroke prints on oversize blouses, jumpers worn as turbans, A-line midi-skirts with patchwork embroidery, jackets that combine denim, military fabric and embroidery, palazzo pants and ankle grazers, embellished jeans with delicate embroidery and long shirts worn as evening dresses.




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