Are you ready for the exclusive…
From sequence #2
“At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks,” says Brian Bolain, Lexus corporate marketing communications manager. “This year’s Lexus Design Disrupted defies convention and invites guests to experience both brands in an unexpected way.”
"This is an opportunity to elevate my work and present it in a more innovative and meaningful way," says Pugh, who is premiering a collection in New York for the first time. "I hope to explore a new visual language — something that transcends the nature of a traditional fashion show — where images penetrate and the audience have a deeper understanding of the story I want to tell."
“At Lexus we’re constantly pushing the boundaries of design, performance and technology, and we strive to work with innovative people, like Gareth Pugh, who take similar creative risks,” says Brian Bolain, Lexus corporate marketing communications manager. “This year’s Lexus Design Disrupted defies convention and invites guests to experience both brands in an unexpected way.”
"This is an opportunity to elevate my work and present it in a more innovative and meaningful way," says Pugh, who is premiering a collection in New York for the first time. "I hope to explore a new visual language — something that transcends the nature of a traditional fashion show — where images penetrate and the audience have a deeper understanding of the story I want to tell."
From sequence #3
Unfortunately my phone was low on battery and space so I wasn't able to capture a snippet from the last sequence, but I hope you enjoy these short glimpses into the first two performances.
My quick instagram photo before the entertainment starts
Coco Rocha
Maggie Gyllenhaal, Tyson Beckford & Amber Valletta
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Lexus got into the fun of New York Fashion Week by throwing an event with an entirely new concept. Joe Zee was the host for the evening's festivities, while Coco Rocha performed the concept from mastermind Giles Deacon as a dancer on stage. I was able to capture some amazing photos (see below) from the performance along with some of the celebs in attendance! To celebrate Lexus' launch of its all-new 2014 IS performance sedan, the aptly named the event, “Lexus Design Disrupted,” represented a creative concept inspired by the IS using the brand’s commitment to design and technology. I can describe the show in one word…amazing! I've never seen anything like that, it was hard to see the difference between the dancers & the holograms at times. I had no idea that Coco Rocha was a dancer! She was incredible, just like the rest of the night! I even met SJP, honestly couldn't have been better!
See full performance here!!
Miss Jay
June Ambrose (stylist) & Mr. Jay
Jessica White, Model
Neil Patrick Harris & Sarah Jessica Parker
Neil Patrick Harris, Actor
Joe Zee, ELLE Creative Director
Me & Giles Deacon
Lexus' new 2014 IS performance sedan
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