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Thursday, November 1, 2012

Events: Will.I.Am & Coca-Cola Celebrate the launch of EKOCYCLE

Musical artist and producer will.i.am and The Coca-Cola Company recently announced their collaboration with other iconic brands (Beats by Dr. Dre® and New Era®) to inspire a global movement with the launch of EKOCYCLE™. The brand was created to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement. The EKOCYCLE brand identifies products, such as plastic bottles and aluminum cans, which can be repurposed into recycled content for fashionable and valuable lifestyle products.  Beats by Dr. Dre® and New Era® were the first partners to join the EKOCYCLE brand in its mission to encourage recycling by helping consumers recognize that items they consider waste today may be a part of a lifestyle product they can use tomorrow. As a part of the partnership, these brands willproduce on-trend products made from recycled materials. Additional EKOCYCLE brand collaborations with well-known, international companies will be unveiled at the event. Beats by Dr. Dre® EKOCYCLE products will be available on October 18 with other brand products to follow at retail.

His Shoes!

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