Exclusive Kat: G-Shock

Friday, August 9, 2013

Events: Shock the World! G-SHOCK +Eminem

On Wednesday, August 7, 2013, Casio G-SHOCK celebrated their 30^th anniversary with a press conference featuring special guests James Marsden, Jessica Stam and Brook Lopez, where three exclusive timepieces were presented: MTG, Rangeman and GDX6900. It's hard not to have a good time when its a night out with G-SHOCK! Looking through the collection of watches from their past to their present was a true learning experience. Seeing how far they've come and how they continue to push themselves to be better to continue to retain their customer while enticing new ones. After the press conference we were able to enjoy delicious cocktails and tasty bites as we waited for the highly anticipated evening festivities. As showtime was approaching I made my way to the stage, securing a front row spot! Yelawolf performed as the opening act and got the crowd moving. The night commenced with an hour long show stopping performance by Eminem - featuring hits like "Criminal", "Lose Yourself", "Wont Back Down", "Cleaning Out My Closet" and "Love The Way You Lie"! I'll have video coverage posted soon! Hope you enjoy my pictures from the night!

Watch lover? Look no further, here are some of the specks for what you can look forward to from Casio G-SHOCK:

The first timepiece introduced was a Shock completely revamped G-SHOCK classic: the iconic 6900. Making this favorite almost 10% larger in size, the GDX6900 is mega and packed with G-SHOCK's latest performance technologies; backed by spokesperson Brook Lopez. Expanding on their revolutionary Master of G collection, G-SHOCK introduced the Rangeman: a military inspired timepiece for first response professionals to truly master all natural elements. Baby-G stepped up its style with the chicest designs to date. Introduced by supermodel Jessica Stam, the fashionable BA110, BA111 and BA112 timepieces come in nine colorways and boast a layered 3D metallic face. Other announcements included the launch of the new 2nd Generation Bluetooth model, lightening yellow models, G-Aviation model and many more.

The pinnacle of the event came as the highly anticipated new luxury timepieces from G-SHOCK were announced: the metal twisted MT-G Collection. This game changer will reposition the G-SHOCK brand into a more premium space for the affluent consumer -- the MT-G, Metal Twisted G-SHOCK collection is a completely new timepiece crafted at Casio's advanced factory in Yamagata, Japan, for select premium styles. The MT-G is the epitome of modern wrist couture.

Now I'm off to the stage…VIP pass in hand!

And now a drink too, lol

Yelawolf

Eminem

Thanks G-SHOCK for an amazing watch & night!

Basketball City, 299 South St #36, New York, NY 10002

Basketball City

Events: Eric Haze for G-Shock 30/25/15X4

What do G-Shock, Eric Haze and I have in common we're all celebrating our bdays, lol. That's where the 30/25/15X4 comes from G-Shock's 30th Anniversary, Haze's 25th Anniversary, their alliance spanning 15 years, and the release of their 4th collaborative timepiece. The celebration took place down in the Financial District at Solo. I must say I was enamored with the ceiling…perfect place for Eric Haze to showcase his work. It was pretty amazing all the different pieces of art he's made from rims to glassware, apparel, rugs, prints and more. Take a look at the photos and see what Haze has done through his 25 years.

40 Broad St, New York, NY 10004, USA

Art

Events: G-SHOCK 30th Anniversary Kick-Off w/ EMINEM

Living in NYC has given me more celebrity run-ins than I thought I would ever have… I've ran into Anna Wintour on my way to work; I've seen Jay-Z out when i got off from work lol, but this was my first time seeing a major artist hip hop perform. The day was just a typically Thursday…full of clock watching and wishing it was already Friday. Met some friends after work to see the new G-Shock collection and BAM they told us Eminem will be performing for tonight! I couldn't believe it. My brother is the biggest Eminem fan I know. I quickly got 2 drinks (yes 2) then moved as close to the stage as I could. Slaughter House set it off with DJ Drama, getting the crowd prepared for the finale. When Eminem hit the stage everyone went crazy, you no longer cared who was stepping on you or feeling the drinks being spilled. Everyone was there to be in the moment. Em performed so many of his hits dating all the way back to when he started. Definitely a night to remember….